Erodov.com Forums | India's Top Technology forum.
Loading

navigation start navigation end
Go Back   Erodov.com Forums | India's Top Technology forum. > Lounge > Interesting News on the Web
Register Forgot Password?

 
 
Thread Tools Search this Thread
Old 06-01-08   #1
teh geeK!
[E]onian
Love < Orange San Francisco
 
 
vajm1234's Avatar

The Most Hated Company In the PC Industry


January 4, 2008

Who in the hell is Asustek, and why does Microsoft hate them more than any other company in the industry? Why does Apple, Dell and Palm Computing hate them?

And why does Intel love them?

Taiwan's Asustek -- better known as ASUS -- is one of the most interesting, innovative and fastest-growing companies in technology.

At its core, Asustek makes motherboards -- more than any other company. Asustek motherboards are the heart of Sony's PlayStation 2 consoles, Apple MacBooks, Alienware PCs, and some HP computers.

But that's not why they're hated. The source of ire is a tiny laptop called the ASUS Eee PC. This open, flexible, relatively powerful, and very small laptop is notable for one feature above all: Its price. The Eee PC can be had for as little as $299. (Go here to read the reviews -- they're all positive.)

Let's take a moment to ponder how cheap that is. This full-featured laptop costs $69 less than the 16 GB Apple iPod Touch. It's $100 less than an Amazon Kindle e-book reader. The most expensive configuration for the ASUS Eee PC on Amazon.com is $499.

Even though ASUS isn't a well-known consumer brand, and even though the company just started selling them in late 2007, the company expects to sell up to a half million units by March, and up to 5 million by 2009.

The reason Microsoft hates Asustek couldn't be more obvious. The Eee PC runs Linux (Xandros running KDE) and uses an appealing and innovative tabbed-based user interface developed by Asustek. The device also comes with OpenOffice, a Microsoft Office replacement, and Firefox. The entire system -- hardware, OS, office suite and applications -- costs $30 less than Amazon.com's discounted price for Microsoft Windows Vista Ultimate alone. The Asus Eee PC is demonstrating to the world that its success depends on aggressively *avoiding* any Microsoft product.

Apple and Dell hate Asustek because these companies have been planning for quite a while to introduce flash storage-based mini laptops. But by the time they get around to shipping, the ASUS Eee PC will have already gobbled up some of the market. Worse, the ASUS Eee PC is preemptively poisoning the well by applying enormous price pressure on these two companies.

In truth, Apple isn't all that concerned because they'll do what they do, and the masses will respond. But poor Dell. That company's flash-based mini-laptop will probably cost five times as much as the ASUS. It will be 10% better and 500% more expensive than the ASUS Eee PC. Good luck with that, Dell!

Palm, Inc. hates Asustek because the company has made a fool out of them. Palm announced in May its Foleo mini-laptop. The device was slightly bigger than the ASUS Eee PC, but less capable and twice the price. The Foleo focused on connecting to the Internet through Palm's own line of giant cell phones. While many think Palm "killed" the Foleo, they in fact only killed the idea of shipping with a Linux-based OS.

In his blog announcement, Palm's CEO vowed to come back with a Foleo-like device that runs the same proprietary OS that powers Palm's next-generation of cell phones. By the time Palm gets around to shipping something, the market will be saturated with millions of ASUS Eee PCs on the low end, and thousands of Apple and Dell units on the high end.

Meanwhile, Intel loves Asustek. The ASUS Eee PC is powered by -- you guessed it! -- an Intel processor, namely the 900 MHz Intel Celeron-M. More than that, Intel respects Asustek for its engineering prowess. Intel discovered this fact when the company was struggling in the 1990s to fix a range of design flaws in its own 486 motherboard prototypes. Asustek was able to fix it, and in fact already had a fully operational motherboard for the chipset before Intel did. Since then, the companies have been very close.

Now rumors are circulating that a new Intel Merom-based ASUS Eee PC that may ship as early as April will run so efficiently that it won't need a fan. The entire laptop will be solid state -- no moving parts. Intel loves that kind of thing.

There's no question about it -- Asustek is the most hated company in the industry. Microsoft, Apple, Dell and Palm hate Asustek because the company can give us something they can't: A super cheap, flexible, powerful mobile computer. At $299, why would anyone not buy one?

http://itmanagement.earthweb.com/col...le.php/3719776
__________________
.

Love ATI :armyguy: Nvidia oOO
... now after my GTX460
Love Nvidia :armyguy: ATI oOO

.
vajm1234 is offline   Reply With Quote
Old 06-01-08   #2
En Taro Adun
Pr[e]f[e]rr[e]d M[e]mb[e]r
Blank
 
 
Superfrag's Avatar

 
Join Date: Aug 2007
Location: Los Angeles, CA
Posts: 11,078
Superfrag is simply GreatSuperfrag is simply GreatSuperfrag is simply GreatSuperfrag is simply GreatSuperfrag is simply GreatSuperfrag is simply GreatSuperfrag is simply GreatSuperfrag is simply GreatSuperfrag is simply GreatSuperfrag is simply GreatSuperfrag is simply Great
Re: The Most Hated Company In the PC Industry

ok.. i think asus owned all other companies except intel.. im happy they owned ms$hit though..
__________________
MSI Force 1761 by XoticPC | Seagate 1 TB +WD 1.5 TB | Steelseries Ikari Optical +QcK Heavy
Jerry Harvey JH16 Pro/JH5 Pro

Galaxy Nexus | Samsung Series 5 Chromebook running Ubuntu!
Samsung Galaxy Tab 10.1 32GB I/O Edition
My Twitter!
My Audio Gear(Past and Present)
CanJam 2010 Pictures!!
My Last.fm Page
[E]'s Twitter!
"We all got our choices to make." "Damn Shame."
Superfrag is offline   Reply With Quote
Old 07-01-08   #3
teh zeuS!
Pr[e]f[e]rr[e]d M[e]mb[e]r
Common Sense - A Superpower
 
 
Fenix's Avatar

 
Join Date: Sep 2007
Location: @ hOMe
Posts: 2,705
Fenix is highly AdmirableFenix is highly AdmirableFenix is highly AdmirableFenix is highly AdmirableFenix is highly AdmirableFenix is highly AdmirableFenix is highly Admirable
Re: The Most Hated Company In the PC Industry

Asus is doing what Wii did to Microsoft Xbox and Sony PS3....Certainly something very innovative .
__________________
Fenix is offline   Reply With Quote
Old 07-01-08   #4
teh nuB!
I havent set my status yet.
 

 
Join Date: Jul 2007
Posts: 33
rushabht is Mysterious
Re: The Most Hated Company In the PC Industry

LOL i hate asus because of its XXXXed up rma service in india. So thats a different reason all together eh.
rushabht is offline   Reply With Quote
Old 07-01-08   #5
teh spamm[E]R!
Pr[e]f[e]rr[e]d M[e]mb[e]r
-
 
 
Free Radical's Avatar
Rig Gallery
 
Join Date: Dec 2007
Posts: 8,294
Free Radical is extemely Distinguished
Free Radical is extemely DistinguishedFree Radical is extemely DistinguishedFree Radical is extemely DistinguishedFree Radical is extemely DistinguishedFree Radical is extemely DistinguishedFree Radical is extemely DistinguishedFree Radical is extemely DistinguishedFree Radical is extemely DistinguishedFree Radical is extemely DistinguishedFree Radical is extemely DistinguishedFree Radical is extemely Distinguished
Re: The Most Hated Company In the PC Industry

Originally Posted by vajm1234 View Post
Now rumors are circulating that a new Intel Merom-based ASUS Eee PC that may ship as early as April will run so efficiently that it won't need a fan. The entire laptop will be solid state -- no moving parts. Intel loves that kind of thing.
Solid State
W T F. I was looking for a custom laptop config at dell's website and their SSD hard disk alone was a Rs. 15k upgrade.
I wud buy meself one as soon as this lappy hits the shelf.
I guess microsoft wud hate ASUS more if it provides windows drivers for the laptop's hardware . It wud sure be a phenomenal success then.
Free Radical is offline   Reply With Quote
Old 07-01-08   #6
teh geeK!
[E]onian
Love < Orange San Francisco
 
 
vajm1234's Avatar

 
Join Date: Jul 2007
Location: Delhi
Posts: 1,469
vajm1234 is highly Admirablevajm1234 is highly Admirablevajm1234 is highly Admirablevajm1234 is highly Admirablevajm1234 is highly Admirablevajm1234 is highly Admirable
Re: The Most Hated Company In the PC Industry

^lol u can get it thru KMD also its better to get either absolute basic or top end (yet to launch) and yaa ASUS providin the suffi. drivers frm the very beginin.
vajm1234 is offline   Reply With Quote
Old 07-01-08   #7
iEvangelist
Pr[e]f[e]rr[e]d M[e]mb[e]r
GET PEBBLE.
 
 
Ad1tya's Avatar
Rig Gallery
 
Join Date: Feb 2007
Location: Mumbai, India.
Posts: 14,799
Ad1tya is simply GreatAd1tya is simply GreatAd1tya is simply GreatAd1tya is simply GreatAd1tya is simply GreatAd1tya is simply GreatAd1tya is simply GreatAd1tya is simply GreatAd1tya is simply GreatAd1tya is simply GreatAd1tya is simply Great
Re: The Most Hated Company In the PC Industry

I love Asus!! Lol!
__________________
Gaming: Core i7 2600K (4.6Ghz) | Asus P8P67 | Corsair 8GB (2x4) DDR3-1600 XMS3 | Sapphire HD5870 2GB Eyefinity 6 | 256GB Samsung 840 Pro SSD (OS+Games) + 7TB Storage | Windows 7 x64.
Work: Mac mini (MD387LL/A) w/ Samsung 830 256GB SSD.
Audio : X-Fi Platinum > Zero DAC (LT1364 + 2 x LM4562) > DT990 Pro.
Misc : Playstation 3, Xbox 360, iPhone 5, Nexus 4, iPad (3rd gen) 32GB.
Ad1tya is offline   Reply With Quote
Old 07-01-08   #8
teh nuB!
I havent set my status yet.
 

 
Join Date: Dec 2007
Location: pune
Posts: 47
bitsandpieces is very Notable
Re: The Most Hated Company In the PC Industry

it is a wow product but me thinks instead of having a 4/8 gb ssd it is better if they had a 40 gb normal drive...but yeah,where wud they fit it then ?
__________________
Follow your heart.... You will curse yourself (possibly amplify damage, possibly not), but heck u did what u wanted to do, so what more do u want ?:bounce:
bitsandpieces is offline   Reply With Quote
Old 07-01-08   #9
teh smartie pantS!
[E]onian
I havent set my status yet.
 
 
6pack's Avatar

 
Join Date: Oct 2007
Posts: 490
6pack is highly Reputable6pack is highly Reputable6pack is highly Reputable6pack is highly Reputable
Re: The Most Hated Company In the PC Industry

it would become a hit in india though - most people would want cheap computing here anyway
6pack is offline   Reply With Quote
Old 07-01-08   #10
teh nuB!
I havent set my status yet.
 

 
Join Date: Jul 2007
Posts: 33
rushabht is Mysterious
Re: The Most Hated Company In the PC Industry

Originally Posted by 6pack View Post
it would become a hit in india though - most people would want cheap computing here anyway
Yup very very true my friend! But looking at the way asus products are priced in india, i dont think its going to be very cheap down here considering the taxes and the cut of the distis etc. Asus has got a kick-ass product under their hood which is scaring all the big daddies. Infact this asus product is gonna bring in a lot of competition in the market, after seeing the success of the eee pc acer and msi and jumping into this low-cost pc bandwagon after seeing the potential of this untapped market. On that regard when is asus launching the eee pc in india
rushabht is offline   Reply With Quote
Old 07-01-08   #11
iEvangelist
Pr[e]f[e]rr[e]d M[e]mb[e]r
GET PEBBLE.
 
 
Ad1tya's Avatar
Rig Gallery
 
Join Date: Feb 2007
Location: Mumbai, India.
Posts: 14,799
Ad1tya is simply GreatAd1tya is simply GreatAd1tya is simply GreatAd1tya is simply GreatAd1tya is simply GreatAd1tya is simply GreatAd1tya is simply GreatAd1tya is simply GreatAd1tya is simply GreatAd1tya is simply GreatAd1tya is simply Great
Re: The Most Hated Company In the PC Industry

Asus uses a $ Conversion rate of 1$ = Rs.62 .. For prices after taxes, duties etc.
Ad1tya is offline   Reply With Quote
Old 07-01-08   #12
teh priesT!
[E]onian
iServicing
 
 
Ank1t's Avatar

 
Join Date: Mar 2007
Location: Bangalore
Posts: 626
Ank1t is highly AdmirableAnk1t is highly AdmirableAnk1t is highly AdmirableAnk1t is highly AdmirableAnk1t is highly Admirable
Re: The Most Hated Company In the PC Industry

Lol dunno about everyone hating Asus but nice article. Makes the EEE pc seem even better. A Merom powered one will be brilliant for sure!
__________________
E6400 | Asus P5B Dlx WiFi| Sapphire X1950XT | | Transcend 1024X2MB 667Mhz | Arctic Freezer Pro | Rosewill RP-500 | Seagate 320GB+250GB 7200.10 | Creative Inspire M2600 | Samsung SH-S203 | Zebronics Peace | APC 650VA | Logitech Navigator KB | Gigabyte M6800
Asus 1005HA | iPhone 4 | Blackberry Bold 3 | Panasonic FZ18 | Moster Dr. Dre Beats Tour | Canon Rebel 450D /w Sigma 18-200mm & Canon 50mm Prime
Ank1t is offline   Reply With Quote
Post New Thread  Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes


Similar Threads
Thread Thread Starter Forum Replies Last Post
Despite Recession, Game Industry Still Hiring vijayninel Interesting News on the Web 6 08-01-10 12:12 PM
Is the Gaming industry going to ostrasize the PC platform for ever? KiD0M4N x Gaming 46 10-09-09 11:44 AM
WD Launches Industry’s First 2 TB Hard Drive Jinu Storage Solutions 12 28-05-09 12:06 PM
PC Games Industry Going All RIAA on Pirates Fenix Interesting News on the Web 0 27-08-08 03:30 AM


Tags
company, hated, industry
All times are GMT +5.5. The time now is 03:52 AM.
Powered by vBulletin® Version 3.8.5
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
SEO by vBSEO 3.6.0 PL2 ©2011, Crawlability, Inc.