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Cooler Master Launches New Affordable Chassis Elite 311 and Elite 311 Plus
by thebanik 20-09-11





Cooler Master launches new affordable chassis Elite 311 and Elite 311 Plus

Its Launched and Available in retail
Mumbai, Maharashtra, September 20th, 2011 – Cooler Master Co. Ltd, one of the leading Manufacturers of Chassis, Cooling Solution and PSU's launched its new affordable chassis, the Elite 311 and Elite 311 Plus today. According to CM its targeted towards first time PC buyers, the Elite 311 provides excellent features at an affordable price.




Good quality chassis are hard to come by in the entry-level space and that’s what Cooler Master’s new Elite 311 intends to change. A value proposition, the Elite 311 offers good features, an elegant design and headroom for future upgrades. The Elite 311 will be available in two variants – Elite 311 and Elite 311 Plus!

Building on the success of the Elite 310, this new entry-level chassis retain many of the features of the former, while adding few news ones to the mix. The Elite 311 is the first chassis in this space to offer removable hard drive cage for installing longer graphics card, thus ensuring headroom for upgradability in the future. It is also the first cabinet to offer bottom mounted power supply at its price! The Elite 311 Plus brings in USB 3.0 port, black coated interiors and transparent side panel for the discerning enthusiasts.

Features:
  • Bottom mounted power supply for superior in-case ventilation
  • Removable HDD cage enables installation of longer graphics cards
  • Front steel mesh for improved air intake, which aids cooling significantly
  • USB 3.0 port for blazing fast data transfers (Elite 311 Plus version)
  • Transparent side panel for showing off (Elite 311 Plus version)
  • Full black interior coating, thus rust-proof (Elite 311 Plus version)
  • Multi-colour front bezel for individual preferences
For high resolution images follow the link to Cooler Masters Flickr page: http://goo.gl/Sgvx5 For more details; Elite 311 and Elite 311 Plus

The Cooler Master Elite 311 is priced at an MRP of Rs 2,499/-, while the Elite 311 Plus version is priced at an MRP of Rs 3,299/-. Both products are now available in retail.

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Last edited by thebanik; 20-09-11 at 04:17 PM.
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  #2  
Old 20-09-11
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Re: Cooler Master Launches New Affordable Chassis Elite 311 and Elite 311 Plus


Competitor to the Gamma looks like.
Only the prices seems skewed. :S
Source 210 is an equally decent cabinet.
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  #3  
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Re: Cooler Master Launches New Affordable Chassis Elite 311 and Elite 311 Plus


naice... i like!!
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  #4  
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Re: Cooler Master Launches New Affordable Chassis Elite 311 and Elite 311 Plus


Originally Posted by Xeo View Post
Competitor to the Gamma looks like.
Only the prices seems skewed. :S
Source 210 is an equally decent cabinet.
311 Plus seems to be available at Rs. 2700 already in retail. Basically prices mentioned are MRP so in retail you will mostly find them cheaper.
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  #5  
Old 20-09-11
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Re: Cooler Master Launches New Affordable Chassis Elite 311 and Elite 311 Plus


Originally Posted by thebanik View Post
311 Plus seems to be available at Rs. 2700
Thats a very good price Banik. For the features it offers it sure it sure will push Elite 430 behind although the front panel is not as good as the 430.
Let's see how other brands cope up with this.

Last edited by KrashNBurn; 21-09-11 at 12:16 AM.
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  #6  
Old 20-09-11
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Re: Cooler Master Launches New Affordable Chassis Elite 311 and Elite 311 Plus


Dear All,

The price quoted in the press release is MRP. Both products are available at known CM retailers already. The tentative market price for both are as given below;

Elite 311 - Rs 2,000*
Elite 311 Plus - Rs 2,700*

For best price i suggest you guys get in touch with your local dealer.

Cheers!

Sanket
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  #7  
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Re: Cooler Master Launches New Affordable Chassis Elite 311 and Elite 311 Plus


Excellent prices in that case.
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  #8  
Old 20-09-11
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Re: Cooler Master Launches New Affordable Chassis Elite 311 and Elite 311 Plus


also launched is the elite 431!!!!
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Re: Cooler Master Launches New Affordable Chassis Elite 311 and Elite 311 Plus


Originally Posted by rahul2011 View Post
also launched is the elite 431!!!!
Shush! Don't spoil the party. That launches next week!

Cheers!
Sanket
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Re: Cooler Master Launches New Affordable Chassis Elite 311 and Elite 311 Plus


Ermm, the major disappointment with the Elite 430 was that there was no cable management.
Why launch another 430 with slightly updated looks? :S
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Old 21-09-11
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Re: Cooler Master Launches New Affordable Chassis Elite 311 and Elite 311 Plus


Nice...I think this is a great price point for a budget build, with a good brand name, good features and good warranty service....
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Old 21-09-11
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Re: Cooler Master Launches New Affordable Chassis Elite 311 and Elite 311 Plus


I m gonna buy cm enforcer ..and hey guyz any better options as compare to cm e on budget @ 5.5k
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Re: Cooler Master Launches New Affordable Chassis Elite 311 and Elite 311 Plus


^^ CM 690 II Advanced
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Re: Cooler Master Launches New Affordable Chassis Elite 311 and Elite 311 Plus


CM should launch range between 1k-2k, many still do not prefer spending 400-500 extra buying basic CM elite 310 instead they relay on Xtech, Intex costing 800-1000.
more technical & consumer education, marketing & encouragement to dealers will surely get rid of cheap Xtech etc. stuff from market.
Its often heard from budget conscious Consumer while responding to dealers on suggesting to get CM cabinets- " U Guys must have earning good commissions for selling such high priced cabinets, Why should we purchase them?"- this leads more selling of Cheap cabinets along with extreme under performance PSUs.

Hope CM will work out on this
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Re: Cooler Master Launches New Affordable Chassis Elite 311 and Elite 311 Plus


looks good considering its price tag.
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