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Old 20-06-08   #1
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ATI to partner with Blizzard


Fight Nvidia's TWIMTBP

ATI was never so strong in ISV (Independent Software Vendor) marketing support and it never really had a tool to fight Nvidia's "The way itís meant to be played". ATI's Get in the game marketing program didn't really get ATI far in the game but ATI did managed to get some cool titles.

ATI collaborated with Valve on Half life 2 and Half Life Episode One with its legendary vouchers and we have to admit that this worked really well for ATI as they sold a lot of Radeon 9600 and 9800 just because of that voucher that cost them a few million.

This is supposed to get to the next level as ATI will soon announce partnership with Blizzard the publisher behind Warcraft series, Diablo universe and Stracraft, games that are ultra popular especially in Asia.

Nvidia got most of EA and Ubisoft games under The Way itís meant to be Played and ATI will get Blizzard which will definitely help its position in the GPU market.


Fudzilla - ATI to partner with Blizzard
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Old 20-06-08   #2
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Re: ATI to partner with Blizzard

Valve has always been ATI sentric .... you'll still find their logo in all valve games engine .... but ATI guys never used it .... EVER
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Old 22-06-08   #3
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Re: ATI to partner with Blizzard

Hope ATI's ''get in the game'' will get more popular by tie up with blizzard..I think this is good opportunity fr AMD to tie up with more ISV's like Codemasters etc as they hve now great GPU in market..go AMD go..
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Old 22-06-08   #4
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Re: ATI to partner with Blizzard

Good tie up for ATI, 9 million subscribers to WoW, SC2 in the works. And maybe Diablo 3 in the future.

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